The track underwent ownership changes in the 1990s. Firstly it was acquired by Scandia Racing boss Andy Evans, who subsequently sold it to Don Panoz in 1997. Under Panoz's stewardship, there has been further investment, which has seen the construction of the Château Elan Hotel overlooking the hairpin and the creation of separate club and school courses.
In September 2012 the Panoz Motorsport Group was sold to NASCAR, which thus became the new owner of Sebring Raceway. The famous 12 Hours continues, now part of the NASCAR-sanctioned United SportsCar Championship, while the track also hosts the Legends of Motorsport and Historic Sportscar Racing series, and is the winter home of the Skip Barber Racing School. Many teams also continue to use Sebring for winter testing due to the warm climate.
The introduction of the FIA WEC 1000 Miles of Sebring for 2019 brought the need for a second paddock to be constructed with its own separate pitlane along the Ulmann Straight. The start and finish remained in its traditional place, however.